Taking bold steps sounds good, but it’s terrifying to actually take them. For years I’d talked about shifting our business to focusing on just women entrepreneurs. I knew they were our best customer. I knew it was a growing, in fact, booming, marketplace. But I couldn’t pull the trigger. What if I guessed wrong? What
After the holiday rush: the egg-nog cocktail parties, the last-minute shopping, the frantic but festive family reunions, the jing-jing-jingling of Salvation Army bells, you suddenly run smack dab into The New Year. Yup, that time of year when you look yourself up and down and you ask yourself the hard questions: Is my business on
This article was originally published on Bplans.com.
Crafting and identifying your brand’s tone of voice is essential to engaging your customers in a meaningful way. In fact, it’s the foundation for all of your marketing communications. Branding is essentially about building a relationship with your customers. Your tone of voice establishes who you are and why a customer should buy your product