Author: elicia

What She Said…

Recently, I had a chance to catch up with one of our Brand Genie clients, Linda Weston, a business consultant for high-growth start-up companies. Linda was a long-time Executive Director of Oregon’s largest start-up networking organization that provides critical opportunities for entrepreneurs including paths to funding and hands-on business advice. When Linda retired from her

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Why Perfectionism Is Business Enemy #1

Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download

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Three Reasons That Yes, You Do Need a Website

I came across an article in Entrepreneur recently that shared an incredible statistic: In 2016 nearly half of the small businesses in the US still didn’t have a website. The number one reason for not getting a website? That having a website wasn’t relevant to the small business owner’s industry. Wow. So this fired me

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Insider Tips for Naming Your Company

You’ve just decided to start a business. Congratulations! Now, the big question looms: what should you name it? This is not an easy question. In fact, it’s one that much larger companies can wrestle with for months, if not years. JetBlue famously spent millions of dollars hiring fancy branding agencies to come up a name.

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Best Website Platforms

Which Website Builder Is Right For You?

When the Internet was just getting its sea legs, building a website was an expensive ordeal. You needed to hire an HTML coder, a designer, and a copywriter. Sometimes you also needed to hire a project manager to make sure everyone was working together in a coordinated fashion. The website was built exclusively for you

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It was scary. But I did it anyway.

Taking bold steps sounds good, but it’s terrifying to actually take them. For years I’d talked about shifting our business to focusing on just women entrepreneurs. I knew they were our best customer. I knew it was a growing, in fact, booming, marketplace. But I couldn’t pull the trigger. What if I guessed wrong? What

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New Year, New You

After the holiday rush: the egg-nog cocktail parties, the last-minute shopping, the frantic but festive family reunions, the jing-jing-jingling of Salvation Army bells, you suddenly run smack dab into The New Year. Yup, that time of year when you look yourself up and down and you ask yourself the hard questions: Is my business on

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