What She Said…

Recently, I had a chance to catch up with one of our Brand Genie clients, Linda Weston, a business consultant for high-growth start-up companies. Linda was a long-time Executive Director of Oregon’s largest start-up networking organization that provides critical opportunities for entrepreneurs including paths to funding and hands-on business advice. When Linda retired from her

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Why Perfectionism Is Business Enemy #1

Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download

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Three Reasons That Yes, You Do Need a Website

I came across an article in Entrepreneur recently that shared an incredible statistic: In 2016 nearly half of the small businesses in the US still didn’t have a website. The number one reason for not getting a website? That having a website wasn’t relevant to the small business owner’s industry. Wow. So this fired me

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The Power of Implementation

As a business coach, it’s my mission to empower smart, talented business owners to get out there and share their superpowers with the world. I know first-hand how hard it can be to start a business out of thin air and make it grow. It took me time to get it right, but I’ve learned what

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Insider Tips for Naming Your Company

You’ve just decided to start a business. Congratulations! Now, the big question looms: what should you name it? This is not an easy question. In fact, it’s one that much larger companies can wrestle with for months, if not years. JetBlue famously spent millions of dollars hiring fancy branding agencies to come up a name.

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Best Website Platforms

Which Website Builder Is Right For You?

When the Internet was just getting its sea legs, building a website was an expensive ordeal. You needed to hire an HTML coder, a designer, and a copywriter. Sometimes you also needed to hire a project manager to make sure everyone was working together in a coordinated fashion. The website was built exclusively for you

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How to Network Your Way to Success

  Successful networking is the key to any business’ success, whether you’re a single shingle shop owner or the CEO of a global conglomerate. Study after study shows that networking is the number one strategy to move your business forward. At its heart, networking is about getting in front of the right people at the

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