As a business coach, it’s my mission to empower smart, talented business owners to get out there and share their superpowers with the world. I know first-hand how hard it can be to start a business out of thin air and make it grow. It took me time to get it right, but I’ve learned what

Great copywriting is gold in today’s digital world. It’s the bridge to building a successful small business brand and it’s paramount as you craft your custom website. But how do you write the copy that truly moves people and makes them want to learn more? Below are some secrets that might unlock your inner Hemmingway

  Successful networking is the key to any business’ success, whether you’re a single shingle shop owner or the CEO of a global conglomerate. Study after study shows that networking is the number one strategy to move your business forward. At its heart, networking is about getting in front of the right people at the

Taking bold steps sounds good, but it’s terrifying to actually take them. For years I’d talked about shifting our business to focusing on just women entrepreneurs. I knew they were our best customer. I knew it was a growing, in fact, booming, marketplace. But I couldn’t pull the trigger. What if I guessed wrong? What

After the holiday rush: the egg-nog cocktail parties, the last-minute shopping, the frantic but festive family reunions, the jing-jing-jingling of Salvation Army bells, you suddenly run smack dab into The New Year. Yup, that time of year when you look yourself up and down and you ask yourself the hard questions: Is my business on

Crafting and identifying your brand’s tone of voice is essential to engaging your customers in a meaningful way. In fact, it’s the foundation for all of your marketing communications. Branding is essentially about building a relationship with your customers. Your tone of voice establishes who you are and why a customer should buy your product