When the Internet was just getting its sea legs, building a website was an expensive ordeal. You needed to hire an HTML coder, a designer, and a copywriter. Sometimes you also needed to hire a project manager to make sure everyone was working together in a coordinated fashion. The website was built exclusively for you
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“Brand” is one of the most misunderstood terms out there. Some people think it’s a logo. Some people think it’s the name of the business. Others think it’s your image. I say it’s all of them. A brand is essentially your promise to the world and, subsequently, whether the world buys that promise. There’s a
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I came across an article recently that shared an incredible statistic: in 2018 more than one-third of the small businesses in the US still didn’t have a website. The number one reason for not getting a website? That having a website wasn’t relevant to the small business owner’s industry. Wow. So this fired me up
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Halloween is around the corner. The perfect excuse to scare the living daylights out of yourself about launching your website. Right? Absolutely not. Tell the goblins and ghosts to go back to their attics. Take a deep breath. And know that you can create a website that you can be proud of. Here are easy-to-follow
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Running your business is exhilarating: you get to call the shots, you get to experience the thrill of closing a sale, and you get to bring to the world the passion that drives you. But entrepreneurship can also be lonely. When the going gets tough, here’s how I beat the it’s-lonely-on-top blues. Create an accountability
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Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download
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As a business coach, it’s my mission to empower smart, talented business owners to get out there and share their superpowers with the world. I know first-hand how hard it can be to start a business out of thin air and make it grow. It took me time to get it right, but I’ve learned what
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You’ve just decided to start a business. Congratulations! Now, the big question looms: what should you name it? This is not an easy question. In fact, it’s one that much larger companies can wrestle with for months, if not years. JetBlue famously spent millions of dollars hiring fancy branding agencies to come up a name.
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Great copywriting is gold in today’s digital world. It’s the bridge to building a successful small business brand and it’s paramount as you craft your custom website. But how do you write the copy that truly moves people and makes them want to learn more? Below are some secrets that might unlock your inner Hemmingway
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Successful networking is the key to any business’ success, whether you’re a single shingle shop owner or the CEO of a global conglomerate. Study after study shows that networking is the number one strategy to move your business forward. At its heart, networking is about getting in front of the right people at the
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