Author Kay Jennings shares her journey to publishing her first novel, tips for writers, and why having a compelling website is so important for an author.

Solopreneur Spotlight: Author Kay Jennings

Have you ever dreamed of penning your own novel? Or even of making writing your full-time career? In our latest Solopreneur Spotlight, we spoke to a Brand Genie client who’s done just that! We recently had the pleasure of working with author Kay Jennings to create a moody and mysterious website, perfectly suited to promote

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Three Reasons That Yes, You Do Need a Website

I came across an article recently that shared an incredible statistic: in 2018 more than one-third of the small businesses in the US still didn’t have a website. The number one reason for not getting a website? That having a website wasn’t relevant to the small business owner’s industry. Wow. So this fired me up

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Brand Genie client Erin Chourey Soloprenuer Spotlight

Solopreneur Spotlight: Erin Chourey of Skyheart Aging

At Brand Genie, we have the privilege of working with many coaches. From career and wellness coaches, to spiritual and life coaches, these passionate women inspire us by the businesses they’ve built that are dedicated to helping people through all that life throws at us. Recently, we had the pleasure of sitting down with one

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Brand Genie client Linda Weston Soloprenuer Spotlight

What She Said…

Recently, I had a chance to catch up with one of our Brand Genie clients, Linda Weston, a business consultant for high-growth start-up companies. Linda was a long-time Executive Director of Oregon’s largest start-up networking organization that provides critical opportunities for entrepreneurs including paths to funding and hands-on business advice. When Linda retired from her

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Why Perfectionism Is Business Enemy #1

Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download

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The Power of Implementation

As a business coach, it’s my mission to empower smart, talented business owners to get out there and share their superpowers with the world. I know first-hand how hard it can be to start a business out of thin air and make it grow. It took me time to get it right, but I’ve learned what

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Insider Tips for Naming Your Company

You’ve just decided to start a business. Congratulations! Now, the big question looms: what should you name it? This is not an easy question. In fact, it’s one that much larger companies can wrestle with for months, if not years. JetBlue famously spent millions of dollars hiring fancy branding agencies to come up a name.

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