Solopreneur Spotlight: Erin Chourey of Skyheart Aging

At Brand Genie, we have the privilege of working with many coaches. From career and wellness coaches, to spiritual and life coaches, these passionate women inspire us by the businesses they’ve built that are dedicated to helping people through all that life throws at us.

Recently, we had the pleasure of sitting down with one of our newest Brand Genie clients, Erin Chourey, to chat about her business and her experience launching her new website with us. Erin’s unique focus in her Portland-based coaching business is on a particularly challenging aspect of life: that of aging and death.

We loved chatting with Erin and learning about her work as a life coach and death doula. Erin was kind enough to let us share our conversation here.

BG: Tell us a little bit about yourself and your business?

EC: I work with elders and their families, as a coach, a care manager and a death doula. I believe aging and death are natural transitional processes in life, worthy of honoring and celebrating. I hope to empower and ease the fears of those facing aging, dementia and death. I am entering middle age myself and have a family which includes my husband and his parents who are in their late 70s, our six-year-old son and my 75-year-old mother who lives with us.

Before I had my son, I worked in social services with all ages and abilities in different positions with different populations and for six years as an aging services case manager with Multnomah County, Oregon. It was my job to coordinate supports for people who wished to “age in place” in their own homes. When my son was born, I started doing private care management for folks with cognitive changes/dementia as an independent contractor, then recently started my own business, Skyheart Aging, after getting certified as a life coach and an end-of-life doula.

BG: What does a typical day in your life look like?

EC: I get my son off to school in the mornings, then try to get exercise for one hour for self-care, grounding and centering. I then head to my office in St. Johns to work on writing content for my website or social media pages or creating presentations or workshops such as “Approaching Aging with Empathy.” Or, I’m out visiting clients in their homes, in independent/assisted living/memory care facilities, or in rehab facilities.

BG: What made you choose Brand Genie?

EC: I was referred by my business coach, Theresa Pridemore.

BG: Why do you think a website is important to your business?

EC: It’s a location for people to look at you and see what you do, what you believe in, who you are and what your offerings are. Some people like to get to know you this way before talking with you.

BG: What kinds of comments have you heard about your new website?

EC: I’ve heard “it’s so beautiful!” or “I love your message and the photos you used,” or “this is such a needed service.”

BG: How would you describe your experience with Brand Genie?

EC: My experience with Brand Genie was great! It was easy, affordable and straight to the point.

BG: Any suggestions for improving the experience?

EC: I think a “starting your own business” map of resources would be a helpful addition to the Brand Genie package to better understand the connecting pieces to a website, such as scheduling calendars, email/newsletter list creation, payment set-up, visibility, etc.

Brand Genie note: We’ve heard from other clients that they’d like more support with the marketing “parts and pieces” once their website is set up. And we’ve listened! We’re working on some new marketing offerings and we can’t wait to share the details soon. Stay tuned!

Be centered with your own calling and trust that the universe will bring you the clients and business you need if you are truly aligned with your own mission.

BG: What advice would you offer other solopreneurs?

EC: My advice is to take it one baby step at a time and be open to learning as you go. There is no perfect recipe, but there are some basic ones that you can build on. Be centered with your own calling and trust that the universe will bring you the clients and business you need if you are truly aligned with your own mission.

BG: Thank you, Erin, for sharing your thoughts with us!

Would you like to be featured in a future Solopreneur Spotlight? Send us an email and let’s chat.

And if you’re ready to create your own elegant, affordable business website, you can book your free brand consultation here. We’d love to work with you!