“The single biggest problem in communication is the illusion that it has taken place.”
– Playwright George Bernard Shaw
I’ve always had this fascination with exploring my blind spots and looking at other people’s blind spots. A common blind spot for entrepreneurs is that they tend to settle for “good enough,” especially when it comes to their writing and communications. Entrepreneurs often surround themselves with people who are cheerleaders, but don’t offer real feedback. So these entrepreneurs hear a lot of applause, yet they don’t actually get the business they need.
Watching this cycle happen over and over again just broke my heart. It also made me crazy. I started jumping in and saying “let me write this for you.”
Now that I’m a full-time ghostwriter, I’ve created a world where I’m surrounded by people who value their time and mine. From the start, we each agree to focus on our respective strengths. Because they don’t try to do my job, I free them up to focus on their own work. That’s how we begin to move the needle together.
Before becoming a ghostwriter, I wrote a personal growth column for six years. It was such a wonderful experience. I was surrounded by people who stuck to their strengths. Whether they were a therapist, a coach, a healer, or a speaker, they committed to spending their time on what they were best at. They invested in my skills as a writer and trusted me to let me do what I do best.
Lessons learned? DIY has no ROI. I want to encourage every entrepreneur, especially women, to not try to wear every hat, but instead, to focus on what you’re best at. You don’t have to create your own logo or book cover. There are so many talented people out there who would love to help. It’s really important to build a team of experts who can fill the holes that you shouldn’t fill. I want to free people from this prison of thinking and encourage them to get smart about their investments.