“Brand” is one of the most misunderstood terms out there. Some people think it’s a logo. Some people think it’s the name of the business. Others think it’s your image. I say it’s all of them. A brand is essentially your promise to the world and, subsequently, whether the world buys that promise. There’s a
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I came across an article recently that shared an incredible statistic: in 2018 more than one-third of the small businesses in the US still didn’t have a website. The number one reason for not getting a website? That having a website wasn’t relevant to the small business owner’s industry. Wow. So this fired me up
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Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download
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You’ve just decided to start a business. Congratulations! Now, the big question looms: what should you name it? This is not an easy question. In fact, it’s one that much larger companies can wrestle with for months, if not years. JetBlue famously spent millions of dollars hiring fancy branding agencies to come up a name.
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