What She Said…

Recently, I had a chance to catch up with one of our Brand Genie clients, Linda Weston, a business consultant for high-growth start-up companies. Linda was a long-time Executive Director of Oregon’s largest start-up networking organization that provides critical opportunities for entrepreneurs including paths to funding and hands-on business advice. When Linda retired from her

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Why Perfectionism Is Business Enemy #1

Through my years of helping entrepreneurs launch their business, the one thing that kills momentum faster than you can say “rockin’ my business” is the need to get things perfect. It’s an easy trap to fall into. We hear so much advice about what we must do for our business. We listen closely and download

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